From Library Journal "Written by executives who prepare other executives for international travel and one Fulbright scholar in cross-cultural communication, this work is a godsend for rapidly growing international collections. It is affordable, to-the-point, and easily understood book by those who as yet have no stamps on their passports. The introduction discusses cognitive styles, value systems, and negotiation strategies in different cultures, explaining how delicate they make the process of intercultural relations. Sixty countries are examined in terms of background, cultural orientation, business practices (e.g., negotiating, entertaining), and protocol (e.g., gestures, dress). Morrison and cohorts cover some countries not included by more costly "Doing Business In" publications by Business International and Price Waterhouse. The average entry length is five pages-more than Brigham Young University's Culturgrams" (Garrett Park Pr., 1993. 2d ed.). Recommended for all business and international studies collections.Lisa K. Miller, Paradise Valley Community Coll. Lib., PhoenixCopyright 1995 Reed Business Information, Inc.
This is an excellent book for themoney. It covers some very pragmatic information about cultures, and activities that most people will find themselves in on many occasions. It covers such things as the gestures you should not do in countries such as giving the "thumbs up" sign in Australia, even color combinations that could offend.
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